Hello everyone, nice community you've got going on here.
I'll get straight to the point. I have this product idea (Yes, I know, who doesn't), but I really want to gauge the demand for it. I'm planning to set up a preview site with a 3D model and functionality mock-up that I'm building on a modelling software, where I can set up a free advance booking thing just to see how many would buy it. If any one can suggest something better I'm really open for ideas. I have ZERO background in software or hardware required to build such a product. I can get people to do the software part (I have great contacts from my undergrad from one of India's top univs), but I really have no idea what I have to do to actually build the product. It would be similar to the iPad in many ways but just for doing a certain thing and wouldn't need 80% of the iPad's functionality or features.
It's not just the product in itself but I see a need in a market. I would be my own end customer and it would be a very, very useful product for me. I have lurked forums, y! answers and other places, and found that there are enough people inquiring if such a product exists but are either put off by price or overabundance of features of existing products and other stuff. If any one can point me in the right direction to go from here or want to hear more from me about what I've thought up, let me know; I'd be eternally grateful.
Oh and both my dad and uncle are successful entrepreneurs in two different fields and I had been deeply involved in both of the companies. So I kind of have an idea how it would work. I don't want to dive into VCing and financing but I really don't think such a business or product can be bootstrapped.
I wrote a very big comment about electronics manufacturing but deleted it when I reread you question.
Building physical products is hard, but possible. Manufacturing physical goods requires a LOT of upfront capitol, this is unlike s/w where there is literally 0 barriers to entry.
One of the best ways is just to tell the community here what your planning to make and how it would work.
My simple understanding is, if an iPad can do it in many ways then a cheap android table with extra stripped out features and a minimalistic launcher would also be able to do what you want ? Would making a dedicated hardware actually solve your target problem in a better or efficient way ? Would users like to carry another device around with them ?
If you ever need to manufacture stuff send me a msg.
Thank you for your response. I have no qualms sharing my idea. In simple words - a digital writing pad or note taker. Simple touch screen and stylus in the size of a normal exam pad or smaller. One would be able to take notes in class, meeting, conference etc., and these notes can be saved in .pdf form. I have used apps for this same purpose on currently existing devices but there are some inherent problems, which can be addressed and remedied through a totally new product. I myself am a student and always am in a big confusion trying to organize all my notes and books; I always felt the need for one place where I can write all my notes and read them, also I should be able to read other e-books when I need to. This product would not need bluetooth, wifi, 3g, music, or any other thing that could jack up cost. Just something we can switch on, write, read, edit, organize, switch off. Device to PC through USB.
I know a kind of product exists based on a similar idea - the Litescribe pen (a simply amazing product, but I don't know if it's too complicated to use). But it's the pen that's more important in this case. I think (or I hope) that it's high price would discourage the majority of students etc., who wouldn't be able to afford it. I wouldn't buy it for even half it's price (maybe). Naturally, I assume the product that I have in mind can be manufactured for cheaper than the Litescribe. If not, there is no point. Yes I understand about the barriers to entry compared to software. I just need to know, if a product like this is to enter the market, how should one go about it. Get a patent pending on the design and approach electronics companies and ask for royalty? Start manufacturing by my own? The thing is I see a market for products like this, which addresses needs of a niche.
So, the only way out that is clear to me is manufacture an MVP so that I can think of which direction to go in. But it's going to be expensive as you said. I need to know how much you think it can go up to. Hardware, software and man-hours included. I don't know if I'm aiming for too much but this is the only thing I'm able to think about and I'm not able to concentrate on anything else. So kindly help me get it out of my head one way or the other, thank you.
You can probably get a very, very, very simple device mass manufactured at under $50. (personally your idea does sound good to me as I love to write on paper)
MVP is a good idea, it validates the idea and helps people take you seriously and as a entrepreneur you should eat your own dog food !
Your idea at the moment doesn't sound mature enough for creating a MVP. You need to do a bit more brain storming and write on paper exactly how the device will look, how it will function, the basic feature set and more importantly how will the user interact with the device. would it be a pad or a pen ? etc.
Color 3D printing is your best friend here. Its quick , has low upfront cost (tho very high cost per part) and perfect for rapid prototyping.... more important of all you can actually show people what you have been thinking of and get their feedback.
Dear Tarun & Sukhneer, My 2 cents to this discussion.The product you are mentioning will consist of following distinctive yet inter related engineering components. 1. Industrial & Mechanical Design: Industrial design (ID) defines physical dimensions like length,width & thickness. Material to be used plastics,metal.Or combination of both. Also includes mechanical aspects of component like stacking,reliability analysis etc 2. Hardware Over all performance of your product and cost mainly depends on your hardware design.Hardware, Industrial Design & Mechanical teams need to work closely to define the product. For example choosing a particular LCD,chipset also affects product thickness. Certain components like touch panel warrants proper shielding.Which in turn affects component stacking 3. Software Once you choose key hardware components software can work independently. All chipset vendors provide reference boards. And software teams can work on these boards. Before you start approaching somebody you need to clearly define the product. Like target group,intended use,LCD type,memory etc. Once this is done you start designing a 3D mock up using CAD/CAM tools. Initially design is done with certain assumptions on hardware and mechanical. Once your 3D design is done you can get a mockup. A plastic or a metallic model. Now you can show it to intended audience. And this can be combined with software running on your target board.Provided you also have a hardware engineer. By this time ideally you should also know the target volume. Because every electronic component price is proportional to volume that you can order. Now all the teams need to work closely to finalize the product. Once done you can kick start soft tooling. And manufacture few hundred samples. Then you are all set for mass production. Its little hard to write every other step. But thought I will make at least few steps clear.
What you have described is a Digital Writing Pad. A quick search with that term yielded several results. iBall is already selling it in India at around 12,000 INR. I don't know if you consider this price low enough. However, knowing how low iBall's pricing is in general, I don't think it can be sold at a price much lower than that. Remember that to arrive at the retail price you have to consider shipping, custom duty, octroi, distributor/retailer margin, damages, interest, warranty support cost, your margin etc.
Assuming you find a way to reduce the price. What prevent's other manufacturers from doing the same? Unless you have some proprietary technology which drastically reduces cost, I don't think you can compete with established players on cost.
Can you provide some unique feature that will make customers not think about paying more for your product? Again, it should be something that cannot be easily copied by competitors.
If you decide to go ahead with this, I would recommend getting it manufactured from a Chinese ODM. Don't be put off by the china tag, even iPads are manufactured there.
Hi Sukhneer, I already have planned it out on paper (the look, feel, features, all details) and have built a 3d model using Solidworks. I keep thinking about how it will look and work almost every waking moment, and I have written all those ideas down. Quite detailed even to the small features in the software. So where I'm stuck now is how to bring it to reality. Hello Sachin, thank you for your input. It's very enlightening and has cleared a number of things for me. I have thought of 3D printing, but I need a working model (both in terms of software and hardware in the same product instead of a mock-up and a separate board with software running, albeit with the bare minimum functionality and investment) because I have a lot of people who would love to test it out (in my university itself) and their feedback can be used to make a product ready for public consumption. But yes I think what you outlined would be the general direction I should proceed. Thank you.
Hi Priyank. Ouch, I think I was searching for such products using the wrong keywords. Everything you said holds true, with the pricing. It's not exactly the same product though.
There are some fundamental differences. My product doesn't use ink as we use a stylus to write directly on the screen itself. Editing, annotating, adding shapes, graphs etc., should be able to be done on the device itself. I should be able to read my old written notes on the device itself. I should be able to use it in my open book exams (yes I dream a lot). I guess all these things will (MAYBE) jack up the price to more than 10k INR, but I really think it can be manufactured for less than that. I am still aiming for less than 100$ retail and $50 is my goal. With MINIMAL features. I have the MVP up on paper. The software I have in mind will be easy to use and intuitive in terms of features and addons. Different page templates. Different ink colors and thickness of pen can be chosen. Stuff like that. The software would be very close to MS Paint :) Although there are already established players in the market, they are not specialized in this niche and this product is just one among many they have. That in itself should give me a little advantage. I am aiming for this product to disrupt their market, but there isn't much of a market yet either; its nascent. Let's see.
Also, I am familiar with Chinese manufacturing. They are simply unbeatable in terms of low price and quantity production. It is THE best option for any kind of mass manufacturing. But I don't think they will build just a few prototypes, they always talk in terms of hundred thousands or millions (quantity).
@sachin_naik That was much appreciated and your comment was certainly worth more then 2 cents ! I was trying to avoid writing in detail about manufacturing but you summed up the process well.
I believe the device described by OP can be build in under $50 (ex price of touch screen) but it has to be designed intelligently and costs have to brought down at every corner. There are certain tricks for the trade like, trading on-board flash memory ( $2 -$3) with a microSD connector ($0.75), not adding a rechargeable battery ($4 -$7 + charging circuitry) and switching to AA cells etc. Just implementing these 2 provides a saving of $6-$9 per device.
There are very good single chip systems on the market running at around 100mhz that provide integrated touch controllers, NAND memory interfaces, SD card interface, native support of USB and still cost less then $7
2 other factors I want to highlight. 1. Over all writing experience It should be as good and smooth as writing on pad. Even if you use Samsung Note you can experience little lag. So requirement is to use a good touch panel which can also support Stylus. $3-$4 more than regular once. Also to capture touch interrupts faster you will need better processor. May be around 600MHz 2. If this solution needs to be used in sunlight you will need good quality LCD as well. Which are quite expensive may be around $12 for 5 inch
Do a little more digging into the kind of software you want on the device and the OS (if at all) you want to run on it.
100mhz is enough to scan the touchscreen roughly half a million times a second, update the screen at 60 hz (and also broadcast the painting over internet on youtube live).
btw the the s-pen on the note is brilliant ! If you can get the tech in a device Ill buy it !
My closing comments on this topic, The device has to cost less then $70 for the feature set that it provides. Anything more and you will have to compete for user share with the cheap tablet market http://bit.ly/UUj0OA
Yes Sachin, the USP of this product should be the writing experience and the usability. It should be something that becomes so useful so as to be necessary, to people who start using it. Will keep in mind the recommended processor speed. As of now I don't need this to be used in sunlight. Maybe if the basic product shows signs of success then we can think of such things. Right now I just want a normal simple stylus touch screen, matte not shiny to avoid glare, which is not an issue with a paper or notepad. Sukhneer, thank you so much for your inputs. Now you have given me specific areas I can look into. Some other things that could set this apart is ruggedness. It should be easy to handle just like a normal exam pad (that is also the size factor I am aiming at, area wise). Tech has reached such a level that its possible to make almost anything nowadays. I'm just throwing everything into my mind and then chopping extras off to get a basic functional product which turns out to be very useful.
I am very happy to have chanced upon this idea , I have seen the product ur imagining around 3 years back and as everyone else does ( thought this could be the next big thing to revolutinize the way students take notes)
The device is in 2 parts
Part 1: A small usb based IR sensor (standalone) can be placed on any surface and as u write with
Part 2: a pen (has inbuilt ir too)
Part 1 records everything into its internal memory .
Many times such things are beautiful in theory but practically not convenient to use and also has host of other issues .
So i searched through a lot of products but many had design flaws from super thick pen to bad sensors until I finally found one that was slim pen cheap and under 75$
Then I went and spoke about it to many friends in India and told them that when the next batch of students enter college is the right time to market this and people will adopt no one like to carry books these days
with this u can take note on a piece of paper and it is saved and can be transferred electronically to ur laptop later ( my engineering days we had to go around photcopying so many of others assignments this would have done wonders then , ask them to write with this on the top of sheet and everything is already in electronic form)
But I never found any one as enthu as u about this idea. If you are interested get back to me I can dig up all my research on this and maybe execute this .
I know this concept is not unique. Your concept also has quite some merit. We can talk a bit and see where we end up. My product differs from yours in that it is the notebook itself stores the notes, and they can be read on that directly. There is not much tech involved in the pen, it's just a stylus.
Anyway, I am serious about this to at least see if it is a viable concept to put money, time and resources into.
I still think we both are looking at the same audience and after having done so many kinds of products I believe the more simple and natural your product is the wider audience it has you cant drive ppl towards technology by technology should drive towards user patterns , hence I thought the pen should be able to support
not just digital pads but even paper even if u want to scribble then this is the pen to carry .
we can always talk more about this and I dont have to push my idea at all .
I can support your idea if you want to try it ur way .
about MVP for your product the hardware exists with IBALL .
if it doesnt then I can try and see if any of the manufacturers here in shenzhen are willing to support me .
u can get in touch with me on my gmail :laptopsmumbai