How to calculate LTV

Nice set of details to capture LTV (Life Time Value) of a customer:
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Via: http://blog.kissmetrics.com/how-to-calculate-lifetime-value/

Comments

  • so this is what all e-commerce firms are doing right. They have calculated the LTV of the customers and are spending big money now to realize the value in the future right?
    Do you have any LTV calculations in the Indian context for ecommerce firms??
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