ARPU of Top Internet companies

Very interesting data on avg revenue of top Internet companies;

"There is a massive gap between Average Revenue per User (ARPU) Between Google and Facebook. Over time, we think Facebook will greatly narrow this gap as the company unleashes new ways to monetize its user base such as placing ads on other websites, building a social search engine, and other things that haven't even been thought of yet. (We call this alpha)." []


  • Can you please define "user" for me here?? Is someone who is just searching on google a user? ARPU seems to be very high according to that definition...
  • Yes. "When you don't pay for the product, you are the product"! That is, as a user - we are helping Google make so much of money (though Google revenues also come from Google Apps sales etc, but this is more of a high level view)
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