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A few days back, one of the Pluggd.in (guest) author shared his candid perspective on a brand X. This guest author was working with a company (call it Y) and incidentally, his employer (i.e. Y) was about to sign a deal with the brand X.
Brand X didn’t like the candid perspective (even though it was 100% correct and was in no way an offence to the company or its offering) and their PR agency called me couple of times to ‘edit’ the post. Of course, we refused to edit the article (unless the company proves that the facts are wrong) and then the brand X took a step that, in my opinion was highly unprofessional.
They called up the CEO of company Y and threatened to call off the deal citing the author’s article on Pluggd.in!
Ha ha. You are giving marketing ideas to Homeshop18 :). But your article is slightly unfair to homeshop18 as there were no dleivery issues If I undertand the issue correctly. What about flipkart asking employee to delete the tweets?. Isn't it immaturity on the part of flipkart
In My opinion there was no need for hs18 to point out the samething to flipkart and there was no need to flipkart to apologise or ask employee to delete the tweets. Immature on both parts.It is high time that companies have social media policies for employees.
PS: Thanks for the hat tip
This is a bit crazy from flipkart side. Tomorrow if the same flipkart guy buys 1 kg rice from local shopkeeper and abuse him for selling him adultrated rice and if shopkeeper complains (tweets) to flipkart, then flipkart would ask his employee to apologise shopkeeper also?
HS18 should have treated this case like they would treat it for any other customer.